darylim.com

I was at the movies AGAIN today. That�s the third one in 4 days time, where these include Transformer, Die Hard 4.0 and Surf�s Up. I watched the last one with my family, as I�ve watched the other few, they had not much choice left but to watch the childish Surf�s Up. I shall not elaborate further about the movie; however, I shall blog about another concept of Econs I experienced today.

I was at the Eng Wah Cinemas in Jubilee Entertainment Centre, the movies there are dirt cheap. They are going at 5 bucks on Mondays � Wednesdays. The reason behind this is, Price Competition.

As you all know, ever since the opening of the Cathay Cinema in AMK Hub, Eng Wah would have well anticipated that the former would draw away the movie crowd from them. Hence, Eng Wah has chosen to undergo price cutting for competition, as there aren�t much product differentiation that can take place in the movie industry.

Well, I suppose the response has been rather well I guess, though I can�t be sure if they are making any losses or losing in revenue in the long-run. But, all that i know that it is beneficial to the consumer as these firms engage themselves in Price competition, as we get to enjoy movies at a much lower rate!

I was there at around 2pm, however tickets for shows that are only screened at 6pm are all sold out. Crazy like hotcakes ain’t it?

Well, you will never see scenes like these before Eng Wah altered their prices.

Just look at the crowd and queue for the movie tickets.
The queue’s all the way to wondermaid’s territory

So guys, if you are heading for movies in Ang Mo Kio area, get to Jubilee. It might save you a couple of bucks for some snacks or such.My school’s back again tomorrow. Till then, mug hard! Haha.

No related posts.

Related posts brought to you by Amazon plugin.